Sinego (real name Juan Rodriguez) is a Colombia-born, Mexico City-based DJ, producer, and multi-instrumentalist whose sound blends deep house and organic electronica with traditional Latin folk genres. His debut album Alterego, an ambitious journey across Latin America featuring regional collaborators from Cuba, Puerto Rico, and Colombia, surpassed 30 million streams on Spotify and earned him a Grammy Awards selection as one of 7 Latin DJs To Watch in 2023 and a Beatport Next distinction for 2024. As a selector he was among the first three Latin artists to release an official DJ Mix on Spotify, and he has released music on Diplo's Higher Ground, Tomorrowland's Core Records, and Insomniac's IN ROTATION. He also serves as W Hotel's music director for the Caribbean and Latin America.